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Faux App - Sniffer

For this project, I was assigned to create a fake dog tracking app and product. I created a brand guide, mockups for the mobile and watch app, Facebook and Instagram post mockups, a marketing budget, as well as a consumer and vet print ad. 


MiLB LGBT Rollout

For this project, I worked with Minor League Baseball's marketing team to research and develop a strategic marketing campaign for the 2019 league-wide rollout of LGBT support. 

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Revived RV Business Plan

In 2018, my business partner and I sat down and wrote a 55 page business plan for an RV renovation business. We covered everything including a full marketing, operations and financial plan. 


Paid Social Example

In summer 2021, I needed to increase my rate of bookings for fall. I created an Instagram Story ad with a local influencer that resulted in a CPC of $0.25 and a CTR of 5.75%.

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Influencer Relations

In summer 2020, I partnered with 3 local influencers who had more than 6.5 million followers on TikTok and nearly 1 million on Instagram. We worked together to do styled photoshoots in exchange for Instagram posts. This lead to a 16% increase in overall business year-over-year.


Email Sequence

I created a series of emails to welcome potential clients to my bi-weekly email list. I set this up in Flodesk and had it send 4 emails every other day and then add those who finished the workflow to my bi-weekly email list.

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