Resume

Experience

Digital Marketing Specialist

Feed My Starving Children

Orchestrate the development and execution of email campaigns reaching audiences of up to 500k weekly.
Led the successful transition to the company's first marketing CRM, HubSpot, streamlining processes and improving data management capabilities, thereby cultivating a more robust and engaged email subscriber base.
Spearheaded the project to implement an AI email send time optimization platform, leveraging predictive analytics to determine optimal email delivery times based on recipient behavior, resulting in a 46% increase in click-through rates in the first month.
Pioneered the company's inaugural SMS marketing program, yielding over 500% ROI in the first quarter.
Manage digital pay-per-click advertising programs using Google Ads.
Present comprehensive monthly email analytics to the marketing team, offering strategic recommendations for improvement.

Digital Marketing Consultant

Freelance

Client Highlights

Tyler Miller Team - Edina Realty

Produced monthly email newsletters, resulting in a 6.14% increase in average open rates and a 1.6% increase in click rates.
Planned, designed, and scheduled organic social media posts using Loomly and Canva.
Executed paid media campaigns in Facebook Ads Manager.
Curated and updated website content using HTML and CHIME CMS.

Other clients include Blue Cross & Blue Shield of MN, Minor League Baseball, Serre Torrigiani, and Keepsake T-Shirt Quilts.

Owner & Jewelry Designer

Belanzé

Strategized, implemented, and managed all ECommerce initiatives on Shopify, increasing conversion rates by 56% from 2021 to 2022.
Maintained email marketing database and executed campaigns using Flodesk and Klaviyo.
Designed and manufactured over 300 unique earring designs.
Showcased products at trade shows and special events, fostering business connections and attracting new customers.

Owner & Photographer

Grace Rennaker Photography

Established comprehensive marketing communications, branding, PR, and advertising strategies.
Developed a high-converting website through Showit, ranking on the first page of Google for local search terms.
Utilized paid and unpaid promotions on social media platforms such as Facebook, Instagram, and Pinterest.
Cultivated strategic partnerships with 3 local influencers with a combined 6.5 million followers on TikTok and 1 million on Instagram.
Increased average order value to more than $1,600 in 2021, reflecting a 10% year-over-year increase.

Bachelors of Arts

Emerging Media, Marketing, and Business Management

Adobe Creative Suite (Ps, Pr, Lr)

Google Ads, Analytics

Canva

Shopify, Wordpress

Facebook Ads Manager

Salesforce Marketing Cloud, Hubspot Marketing Hub